The ad campaign also had lines like
"May cause the urge to act like a man"
"I enjoy both kinds of art: taxidermy and tattoos"
And other similar dumb ass shit aimmed at poor uneducated rural boys.
Its meant to be aggro and confrontational and tough!
Ite meant for MEN!
These type of ads make me angry and make me want to vandalize displays and yell crazy crap...it just pisses me off and thats the point to these particular ads. Thier shit isn't for me.